While not as half as smart as he thinks he is, Spurlock is at least a genial host. Cinemark Band members Matt Johnson and Kim Schifino are also interviewed in the film. [2] POM Wonderful agreed to pay one million dollars for above-the-title billing ("POM Wonderful Presents"), though the full amount was contingent on the film grossing $10 million at the box office, selling a half-million downloads and DVDs, and generating 600 million media impressions. A field of marketing which uses medical technologies such as fMRI to study the brain’s marketing stimuli. In one scene, Spurlock consults an analyst to see what his "brand personality" is. We want to hear what you have to say but need to verify your account. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as JetBlue Airways and Ban deodorant. What is co-promotion? While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. |, December 1, 2018 Merrell Shoes appearance in The Greatest Movie Ever Sold was a good decision. It's good. Forgot your password? Indeed. The Greatest Movie Ever Sold offers his biggest stunt yet: Making a movie about the movie he’s making solely through corporate sponsorship as a … (What I think Spurlock is getting at is the state of Hollywood, therefore accidentally making a great case for independent movies.) By opting to have your ticket verified for this movie, you are allowing us to check the email address associated with your Rotten Tomatoes account against an email address associated with a Fandango ticket purchase for the same movie. It takes a regular movie and turns it into a blockbuster – and provides a large amount of Hollywood ad money. You're going to be completely clothed with their products now. “The Greatest Movie Ever Sold” 1. Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. | Rating: 2.4/5 On Ice! Spurlock's film focuses on the world of product advertising, and how advertisers convince you to buy their products. The brand was featured as the worlds greatest shoe store. Spurlock is entertaining and witty as he moves along in an attempt to try to get sponsorship for his film. The image is an example of a ticket confirmation email that AMC sent you when you purchased your ticket. He'll tell you.) Morgan Spurlock's take on product placement, "POM Wonderful Presents: The Greatest Movie Ever Sold," may have struggled at first to attract sponsors, but … Crime Scene: The Vanishing at the Cecil Hotel, Best Netflix Shows and Series To Binge (January 2021), The 100 Best Movies on Netflix Right Now (January 2021), 100 Best Movies on Amazon Prime To Watch (January 2021). Stop me if you've heard this one before: It's the kind of gag that could perhaps fuel a TV comedy skit, but as a feature-length film concept, it's wafer thin. Directed by Morgan Spurlock. Some good points are brought up and things you wouldn't think about advertisers are brought to your attention. Before this, I hadn't grasped that the notion of "product placement" is in fact passé; now it's all about "co-promotion". The Greatest Movie Ever Sold plays smartly to Spurlock's strengths, and the result is a breezy, albeit not particularly enlightening documentary. Please click the link below to receive your verification email. The goal of the whole film is transparency. The percentage of Approved Tomatometer Critics who have given this movie a positive review. POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. [12] OK Go performed the song at the film's premiere and at promotions for the film. Instead, Mane 'n Tail provided free products to be used in the production of the film. Most importantly, they drive viewers to the Facebook page to enter the contest. (And yes, onstage naming rights for this talk were sponsored too. Morgan Spurlock's new documentary, "The Greatest Movie Ever Sold," finances itself by its own bootstraps. Warrior Poets, January 7, 2021 Now with POM Wonderful presents: The Greatest Movie Ever Sold (a title that so easily trips off the tongue), Spurlock wades into the world of marketing with, yes, more ill-making consequences. That's your challenge. We want to hear what you have to say but need to verify your email. [8], For 60 days, beginning April 27, 2011, the city of Altoona, Pennsylvania (home of Sheetz, one of the movie's major sponsors) officially changed its name to "POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania" to help Spurlock promote the film, and received $25,000 for doing so. brands are pan of your life, Rate this script: (1.00 / 2 votes) The percentage of users who rated this 3.5 stars or higher. Jesus(TM) wept. Greatest Movie Ever Sold Essay Sample. |, September 9, 2020 For a film that is 85 minutes long, The Greatest Movie Ever Sold feels like an interminable slog. [6][7], Mane 'n Tail is featured prominently in the film,[1] but the film's end titles disclose that they did not pay for the promotion. In “The Greatest Movie Ever Made”, terms are described with meaning to a great brand. Interesting documentary on advertising and product placement funded solely by advertising and product placement. Besides a great number of sponsoring and non-sponsoring corporate figures appearing in the film, others include: The film premiered at the Sundance Film Festival in January 2011. Coming Soon. Spurlock the salesman sells out to the highest bidder. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden? Still, that does not, with the exception of the interlude in Sao Paolo where they have banned billboards, excuse his not offering any alternatives, as he does not have anything to say that Bill Hicks already did two decades previously with much more anger and humor. In the future, it will be interesting to see how effective Kickstarter will be at funding movies, whose emergence has also dated this documentary. To me, accuracy when making a Top 10/Top 100 all time list is extremely important. 21- From the movie, The Greatest Movie Ever Sold, what is neuromarketing? Denne gang er det filmbranchen selv og deres annoncører, han sætter fokus på. [3], The film received 73% positive reviews from film critics on the review aggregate website Rotten Tomatoes, with an average rating of 6.3 out of 10. It's a definite watch for any documentary fan. documentary, Snoot Entertainment, |, October 14, 2011 And this is a fantastic shoe. Sony Pictures Classics have released the trailer for Morgan Spurlock’s The Greatest Movie Ever Sold, or “officially” Pom Wonderful Presents: The Greatest Movie Ever Sold. 2. It ought to be sharper. Spurlock forsøger at få sin film - altså denne film - 100% reklamefinansieret med product placement og alternativ markedsføring. Scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold shines the definitive light on our branded future as Spurlock attempts to create the “Iron Man of documentaries,” the first ever “docbuster”! It didn’t hurt the brand in any way, matter fact it gave the brand more recognition. Just leave us a message here and we will work on getting you verified. He gets celebrity interviewees to blah on the subject -- Ralph Nader, Noam Chomsky, Quentin Tarantino -- and still fails to dispel the mood of utter pointlessness. Sign up here. | Rating: 3/5, October 14, 2011 [episode needed]. This 10-digit number is your confirmation number. | Rating: 2.0/4.0 And you'll never be able to shake that identity. At times, it seems like Spurlock has pulled off a minor creative coup, convincing brands to back a documentary that fundamentally questions their commercial ethics. Morgan Spurlock made a movie about advertising in movies with money from sponsors. POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. A better approach would have been an arm's length discussion of this issue. Your Ticket Confirmation # is located under the header in your email that reads "Your Ticket Reservation Details". Just below that it reads "Ticket Confirmation#:" followed by a 10-digit number. Don't Eat This Book: Fast Food and the Supersizing of America, https://en.wikipedia.org/w/index.php?title=POM_Wonderful_Presents:_The_Greatest_Movie_Ever_Sold&oldid=997777670, Documentary films about the film industry, Articles with unsourced statements from August 2011, Creative Commons Attribution-ShareAlike License, "Greatest Spurlock Spoken Word (You Ever Heard)", Alexander Gibson & The London Festival Orchestra, This page was last edited on 2 January 2021, at 05:06. Coming Soon, Regal You're almost there! For the city briefly renamed for the movie, see, POM Wonderful Presents: The Greatest Movie Ever Sold, Hot Docs Canadian International Documentary Festival, "Pom Wonderful Presents: The Greatest Movie Ever Sold (2011) - NYT Critics' Pick", "Financing the Hand That Slaps (or Nibbles) You", "POM Wonderful Presents: The Greatest Movie Ever Sold", http://www.the-numbers.com/movie/Greatest-Movie-Ever-Sold, http://www.boxoffice.com/statistics/movies/pom-wonderfuls-greatest-movie-ever-sold-2011, "EXCLUSIVE: Morgan Spurlock Talks POM Wonderful Presents the Greatest Movie Ever Sold", "Altoona, Pa., changes name to Spurlock movie title", "This headline is brought to you by Morgan Spurlock", "Week's new releases - The Greatest Song I Ever Heard by OK Go". comedy, Not only is it a very smart idea, but it also makes for a good documentary. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm.